Overhead is the cost of being in business at all — the office, the truck, insurance, admin, your own pay — and no single job carries it on its own. To make sure every job pays its share, you need one number: your overhead rate. It's simple to calculate, and it changes how you price.
The formula
Your overhead rate is total overhead divided by an allocation base for the same period:
The base is usually one of two things, and it's worth knowing both:
- As a share of revenue — overhead ÷ revenue. The most common way to express it, and easy to compare to benchmarks.
- As a markup on direct cost — overhead ÷ total direct cost. Useful when you want to add overhead onto a job's cost before applying profit.
A worked example
Say your annual overhead is $65,700, on $286,000 of revenue and $204,100 of direct cost:
| Basis | Rate |
|---|---|
| As a share of revenue ($65,700 ÷ $286,000) | ~23% |
| As a markup on direct cost ($65,700 ÷ $204,100) | ~32% |
Both describe the same overhead — they just answer different questions. The ~23% tells you overhead eats roughly a quarter of every revenue dollar (right in line with the 23.6% remodeler average). The ~32% tells you that to cover overhead you'd need to add about a third on top of a job's direct cost, before any profit.
How to build it into a bid
Knowing the rate is only useful if every job carries its share. Two ways to make that happen: add your overhead percentage onto the job's cost, or set a target margin high enough to cover overhead plus profit. Pricing on margin handles both in one step — which is why a ~30% gross margin, after ~23% overhead, leaves the ~6% net that's typical for the trade.
See overhead, margin, and break-even together
The BidSolid Contractor Business Dashboard totals your overhead, rolls up your jobs, and shows your overhead as a share of revenue alongside your gross margin, net margin, and break-even — the whole picture on one screen. One-time $199.
See the dashboard — $199Frequently asked
How do you calculate overhead rate?
Total overhead ÷ an allocation base. As a share of revenue: overhead ÷ revenue. As a markup on cost: overhead ÷ direct cost.
What's a typical rate?
15–25% of revenue for small remodelers; the NAHB average is about 23.6%.
How do you apply it to a job?
Add the overhead percentage to the job's cost, or set a margin high enough to cover overhead plus profit — pricing on margin does both.
Source: operating expenses 23.6% of revenue (FY2024) — NAHB Remodelers' Cost of Doing Business Study, 2026 edition. Dollar figures are illustrative.